Jon Bones took to Twitter on Saturday to apologize for the cancellation of the UFC 151 card. Jones stated that he takes “full responsibility” for how UFC 151.
Carrying the cross for my company’s decision. If someone has to take the blame, I will accept full responsibility for the way UFC 151
— Jon Bones Jones (@JonnyBones) August 25, 2012
was canceled. I want to sincerely apologize to all the other athletes/fans who’s time and money was waisted.
— Jon Bones Jones (@JonnyBones) August 25, 2012
I feel terrible about the way that was handled.
— Jon Bones Jones (@JonnyBones) August 25, 2012
Payout Perspective:
I haven’t kept up with the various reactions to Jones’ tweets but I imagine there are some that don’t believe the apology. Its usual that “falling on the sword” would be a noble thing. From a public relations perspective, admitting fault grants the admitter some level of immunity from further blame. But does it here? In this instance, it seems that Jones sent the tweet out in defense after White’s public berating of Jones for refusing to fight Chael Sonnen as a replacement.
In his tweets, he says he is “carrying the cross for his company.” An indirect comparison to Jesus? While Jones is trying to do the right thing, it seems as though he is overreaching. I’m not sure how he can take responsibility for how UFC 151 was handled. Realistically, it was White that called out Jones and Jackson. It was the UFC that decided to kill the card and name Machida as the next challenger when (as we know now) Machida had not yet accepted. It is true that he could have taken the Sonnen fight. But, would that fight have been for the title? While Jones’ decision to refuse the fight can be debated, he did what he felt was best for him.
While the UFC framed the cancellation falling squarely on Jones and Jackson, it could have focused on Henderson’s injury and being too late in the game for Jones to prepare for a new opponent. The UFC could have protected one of its top stars. It does not seem fair that one guy should be the fall guy for the entire card. Yet, White framed the issue and it has taken off.
Source: http://feedproxy.google.com/~r/Payout/~3/IAnhto2glj0/
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